معرفی
Delancy Bennett is an Assistant Professor of Marketing at Howard University's School of Business. He holds a Ph.D. in Marketing from the University of Massachusetts Amherst, an MBA from Wake Forest University, and dual BAs in Studio Art and Advertising from the University of North Carolina at Chapel Hill.
His research focuses on celebrity credibility, consumer behavior, and marketing agility. Key areas include sports marketing (sponsorships, team branding), endorsement effectiveness, cashless societies, and pandemic-driven marketing shifts. He employs ethnographic methods like grounded theory and survey analysis, publishing in top journals such as Psychology & Marketing and Journal of Consumer Marketing.
Pre-academia, he served as Senior Executive Marketing Manager at the Carolina Panthers, managing sponsorships like Gatorade and Chrysler, and led branding at Unilever HPC. His industry experience informs his work on experiential learning and corporate engagement programs.
His recent work explores cryptocurrency perception among Gen Z, fantasy-driven consumerism, and post-pandemic marketing resilience. He has authored Sports Marketing; A Winning Approach and created the Sports Marketing Simulation tool.
