معرفی
Delancy H.S. Bennett is a researcher at the Roger Williams University's College of Business, focusing on marketing, branding, and consumer behavior. Their work emphasizes experiential learning and digital media strategies.
Key research areas include:
- Rebranding in professional sports
- Cool brand development
- Media-evoked fantasy scales
- Social media strategies for emotional engagement
- Diversity in advertising
Recent publications highlight trends in brand authenticity, consumer psychology, and digital transformation. No formal awards or student advisement details are documented in the provided texts.
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