SARIDAKIS XARALAMPOS

Charalampos (Babis) Saridakis is an Associate Professor of Marketing & Consumer Behaviour at the Athens University of Economics and Business (AUEB), Department of Marketing and Communication. Previously, he served as Assistant Professor and Associate Professor at the University of Leeds (Leeds University Business School, UK) from 2011–2023, holding roles such as Departmental Director of Research for Marketing (2019–2022) and Director of the MA Advertising & Marketing programme (2017–2019). He is currently an Associate Editor for the Journal of Business Research (ABS 3*, Impact Factor 11.3), focusing on CSR and Business Ethics.

Education:

• PhD in Marketing, Athens University of Economics and Business
• MSc in Advanced Marketing Management (Distinction), Lancaster University, UK
• BSc in Marketing and Communication, Athens University of Economics and Business

Research Focus: His work centers on consumer behavior, empirical analysis of heterogeneous/dynamic preferences, CSR, and marketing analytics. He explores brand management, retail/service/transportation sectors, and advanced quantitative methods. His publications appear in top journals like Journal of Service Research, Journal of Business Ethics, and Transportation Research.

Awards:

• Multiple Dean’s Awards for Teaching Excellence (2014, 2017, 2019)

Other Activities: Active member of global marketing academies (American, European, British, Greek), and former elected National Representative (UK) on the EMAC Executive Committee.