Konstantinos Lionakis

Konstantinos Lionakis is a Research Fellow at the Athens Laboratory of Research in Marketing (ALaRM) of Athens University of Economics and Business (AUEB), with extensive teaching experience across multiple institutions including AUEB, Agricultural University of Athens, New York College Athens, and International College of Business Studies. He holds a PhD in Marketing (Emerald award), an MSc in Marketing and Communications from AUEB, and a Mathematics degree from the University of the Aegean.

• Education:
  • PhD in Marketing (Emerald award recipient)
  • MSc in Marketing and Communications (AUEB)
  • BSc in Mathematics (University of the Aegean)

His research focuses on Marketing-Sales interface dynamics, Market Orientation, and Strategic Marketing. His work explores how organizational structures, power balances, and internal marketing orientations affect salesforce performance and company competitiveness.

Recent publications analyze online short video marketing effectiveness and interdepartmental power dynamics. He has presented at conferences like EMAC and serves as reviewer for journals including Journal of Marketing Theory and Practice and Journal of Personal Selling & Sales Management.

• Scientific Awards:
  • Best Paper Award (2015 GSSI conference) for Marketing-Sales cooperation research

Konstantinos also works as a Sales and Marketing consultant and founded a tutorial school for high-school students, combining academic rigor with practical business application.