KAMINAKIS KONSTANTINOS

Konstantinos (Kostas) Kaminakis is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB), School of Business. He maintains an active teaching portfolio across several Greek universities, including the National and Kapodistrian University of Athens and the Greek Open University, at both graduate and postgraduate levels.

Education:

• Ph.D. in Marketing – Athens University of Economics and Business (AUEB)
• M.Sc. in Marketing and Communication – Athens University of Economics and Business (AUEB)
• Degree in Accounting and Finance – Athens University of Economics and Business (AUEB)

Research Focus:
His research centres on the intersection of marketing strategy, service quality, and consumer behaviour. He employs quantitative methodologies to investigate how internal marketing influences customer outcomes, how hospitality servicescapes shape customer–employee interactions, and how demographic factors affect resident support for tourism development. A recurring theme is the application of advanced statistical techniques—such as Bayesian structural equation modelling and multilevel analysis—to marketing problems in tourism, hospitality and service contexts.

Publication Trends:
Across 2015–2021 his work has appeared in leading journals including Journal of Business Research, Tourism Management, Industrial Marketing Management, Journal of Travel Research, and Marketing Intelligence and Planning. The articles collectively demonstrate a trajectory from foundational studies on service delivery and internal marketing to nuanced explorations of tourist behaviour, crisis-era SME strategies, and brand construal among frontline employees.

Professional Service:

• Reviewer for multiple international conferences and journals
• Member: Greek Marketing Academy, European Marketing Academy, American Marketing Association, Academy of Marketing Science

Teaching & Industry Engagement:
In addition to his university roles, Kaminakis has served as a scientific collaborator and employee-lecturer, and he possesses extensive private-sector experience, bridging academic theory with practical marketing challenges.