Antonios Giannopoulos

Dr. Antonios Giannopoulos serves as an Adjunct Professor at the Department of Marketing and Communication, School of Business, Athens University of Economics and Business (AUEB), teaching Services Marketing. He concurrently holds the position of Academic Director for the Hotel and Tourism Management Department at BCA (affiliated with Plymouth University).

He earned a PhD in Marketing & Communication and an MBA from AUEB. His research bridges academic theory and industry practice with a focus on tourism and hospitality sectors.

His primary research domains include Tourism Marketing, Services Marketing, Destination Branding, Market Orientation, and Internal Marketing. He specializes in translating academic frameworks into actionable strategies for hospitality managers, employees, and customers, with significant contributions to cultural diplomacy through tourism initiatives.

Scientific Awards: No specific awards, fellowships, or medals were documented in the provided materials.

He leads research projects funded by the Greek Tourism Confederation (SETE) and regional associations, conducting nationwide data collection across 100+ hotels. His work with the Athens Laboratory of Research in Marketing (ALARM) focuses on customer satisfaction metrics and guest loyalty systems. Additionally, he provides expert consulting in destination management and tourism satellite accounting.

Giannopoulos collaborates with ALARM at AUEB and previously served as Marketing and Communication Manager at Corallia innovation cluster. He founded and edits 'the voyager voice', a specialized publication covering travel industry developments and tourism marketing trends.