Vladimir Senić

Vladimir Senić is a Full Professor at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac. He holds a Ph.D. in Economics from the Faculty of Economics, University of Kragujevac (2006). His academic journey includes a B.Sc. in Business Management (Magna cum laude) and an M.B.A. in International Business from the University of Utah (2000-2002). He has held research and teaching roles since 2002, including work with OSCE and Eurecna Srl.

• Teaching focus: Services Management, Marketing Management, Crisis Management in Hospitality, GIS in Tourism
• Research areas: Service quality, consumer loyalty, GIS applications in tourism

His research explores healthcare service evaluation, customer loyalty in banking, and tourism-related service quality. He has collaborated on projects like 'Pre-clinic studies of bioactive substances' and EU-funded tourism program modernization initiatives.

• Notable contributions: Analysis of patient satisfaction in healthcare, loyalty patterns in corporate banking, and service quality in travel agencies

He actively participates in academic organizations like the Serbian Marketing Association. Office hours: Tuesday 10-12h at the Faculty’s Dean’s Office.