معرفی
Milena Podovac serves as an Assistant Professor at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Serbia. Appointed to this position in June 2020 after progressive promotions since her 2011 appointment, she teaches core courses including Tourism Management, Management of Travel Agencies and Tour Operators, and Business Tourism. Her office is located in room 5 with consultation hours every Tuesday from 10:00-12:00.
Her academic credentials include:
- Basic Academic Studies: Faculty of Economics, University of Kragujevac (2010)
- Master's Academic Studies: Faculty of Economics, University of Kragujevac (2012)
- Doctoral Studies: Singidunum University, Department of Postgraduate Studies, Belgrade (2019)
Podovac's research centers on urban and rural tourism development, examining how tourism impacts community quality of life and destination competitiveness. Her work investigates travel motivations in Serbian urban centers, rural tourism potential in mountainous regions, and post-pandemic risk perception among travelers. Recent publications analyze health tourism branding, coastal safety perceptions, and technology's role in travel organization, demonstrating her focus on practical tourism management challenges.
Her publication trend (2015-2022) reveals increasing emphasis on contemporary issues: pandemic-related travel behavior (2021-2022), urban destination marketing (2021-2022), and technology integration in tourism (2022). While maintaining Serbian case studies (Belgrade, Goč mountain, Vrnjačka Banja), her recent work expands to Croatian destinations (Opatija Riviera, Prolom Banja), showing regional research diversification.
Podovac contributes to regional development through project work including:
- Strategy for Tourism Development of Rača Municipality (2014-2019)
- Revision of Strategy for Agriculture and Rural Development of Lajkovac Municipality (2016-2025)
