Christos Koritos

Dr. Christos Koritos serves as the Associate Dean of Academic Programs and Academic Director of the MSc in Marketing at The American College of Greece (Alba Graduate School of Business). He holds a Ph.D. from Athens University of Economics & Business, an M.Sc. from the University of Stirling, and a B.Sc. from Athens University of Economics & Business. His academic role includes teaching and leading strategic initiatives across multiple master’s programs in Marketing, International Business, and Tourism Management.

Dr. Koritos’ research focuses on Consumer Psychology, Marketing of Services, Advertising, and Corporate Social Responsibility. His work explores topics such as customer behavior in hospitality settings, servicescape design, and the impact of rhetoric in advertising. He has published extensively in journals like Tourism Management, Journal of Business Research, and European Journal of Marketing.

His consultancy work spans over 20 Greek and multinational companies, addressing strategic marketing challenges. He actively contributes to EU-funded projects and serves as a reviewer for academic journals and conferences. His teaching spans institutions including Alba, Athens University of Economics & Business, and the Greek Open University.

Dr. Koritos’ recent research highlights include analyzing customer threats in hospitality, greenwashing in tourism, and the effects of music in service environments. His work bridges theoretical insights with practical applications, emphasizing empirical rigor and cross-disciplinary relevance.