Kokkinaki Flora

Flora Kokkinaki is a Professor at the Department of Marketing and Communication, Athens University of Economics and Business (AUEB). Her academic career spans prestigious institutions such as University College London, London School of Economics and Political Science, and London Business School.

• PhD in Psychology, University College London
• MPhil in Psychology, University of Cambridge
• BSc in Psychology, University of Crete

Her research centers on social and consumer psychology, focusing on consumer decision-making, attitude-behavior models, counterfactual thinking, and experiential consumption. She has published extensively in journals like the British Journal of Psychology, Journal of Advertising, and Journal of Consumer Behaviour, accumulating 729 Web of Science citations and 2,730 Google Scholar citations.

Flora teaches courses in Psychology, Negotiations, Consumer Behavior, Advertising, and Research Methods. Her work bridges theoretical models with practical applications in marketing communications.