Chris Cascio

Chris Cascio is an Associate Professor at the School of Journalism and Mass Communication, University of Wisconsin–Madison.

Research Focus: His work integrates communication studies and social neuroscience to investigate neurocognitive mechanisms underlying persuasion and social influence. Key areas include:

• Behavioral responses to persuasive messages in mass media and interpersonal communication
• Impact of situational and socio-demographic contexts (e.g., socioeconomic status, peer risk profiles) on neural processes
• Developmental differences in social influence susceptibility (adolescents vs. young adults)
• Effectiveness of intervention strategies like self-affirmations in altering persuasion pathways

Scientific Awards: No awards or fellowships mentioned in the provided text.