معرفی
Alexander J. Buoye is an Associate Professor of Marketing at St. John’s University’s Peter J. Tobin College of Business. He holds a PhD and MA in Sociology from the University of Notre Dame, along with a BBA in Marketing from the same institution. His research focuses on customer satisfaction, loyalty, and firm performance, with applied expertise in predictive modeling and analytics from his tenure as former Head of Loyalty Analytics and SVP at Ipsos.
Dr. Buoye’s teaching interests include Marketing Analytics, Digital Marketing, and Marketing Research, while his research spans service marketing, customer commitment, and big data applications. He has contributed to prestigious journals like the Journal of Service Research and Harvard Business Review, and co-authored the New York Times Bestseller The Wallet Allocation Rule: Winning the Battle for Share.
- Education:
- PhD in Sociology, University of Notre Dame
- MA in Sociology, University of Notre Dame
- BBA in Marketing, University of Notre Dame
- Awards:
- 2011 Next Gen Market Research Disruptive Innovator Award
- 2013 Best Practitioner Award (Frontiers in Service)
- 2015 Robert Johnston Award (Journal of Service Management)
- Courses Taught: Marketing Research Seminar, Digital Marketing Analytics, Pricing Strategies, and more.
His work emphasizes bridging academic research with industry applications, particularly in leveraging data-driven insights for customer-centric strategies. Though no lab affiliations are explicitly mentioned, his collaborative projects with firms like Ipsos highlight industry partnerships.
