Bryan Lilly

Bryan Lilly is a Professor of Marketing at the University of Wisconsin Oshkosh, where he has been affiliated with the College of Business since 1991. His academic journey includes a Ph.D. from Indiana University (1997), an MBA from Northwestern University (1991), and a BS from The Ohio State University (1985).

• Education: Ph.D. (Indiana University, 1997), MBA (Northwestern University, 1991), BS (The Ohio State University, 1985)

Dr. Lilly's research spans Marketing Education, Sales Pedagogy, Consumer Behavior, and Environmental Advertising. He has pioneered collaborative data collection models for regional workforce development and examined counterproductive work behaviors in sales. His 2024 article on student-teacher behavioral dynamics and 2023 work on patient satisfaction in healthcare marketing highlight his interdisciplinary focus.

His recent publications (2016-2024) emphasize pedagogical innovation, sales ethics, and consumer psychology, with keywords spanning education, healthcare, and environmental marketing. Articles frequently address behavioral motivations, word-of-mouth dynamics, and experiential learning.

• Scientific Awards: College of Business Outstanding Faculty of the Year (2018)

Dr. Lilly has served as a thesis advisor for UW Honors students, advised marketing clubs, and participated in university governance through committees like the COB Graduate Programs Committee and UWO Faculty Senate Budget Committee. He also contributes to community initiatives like the Neenah youth support group Brigade and Oshkosh Propel.