Shannon Cummins

Dr. Shannon Cummins is a Professor of Marketing & Entrepreneurship at the University of Nebraska at Omaha (UNO) College of Business Administration. She serves as Director of the UNO Center for Professional Sales and holds editorial roles at academic journals. Her expertise spans sales education, sustainability, and governance, with a focus on pedagogical innovation and professional development.

Education:

• Ph.D. in Marketing, University of Nebraska-Lincoln (2012)
• Fulbright Scholar at the Warsaw School of Economics

Research & Teaching: Dr. Cummins emphasizes sales management, negotiations, and international marketing. Her work includes developing sales competitions, integrating live cases into curricula, and exploring sustainability in advertising. She has published extensively in journals like Journal of Personal Selling & Sales Management and Journal of Macromarketing.

Awards:

• Best Paper Award (2015)
• Outstanding Paper Award (2017)
• College of Business and Economics Faculty Service Award (2016)

Service & Leadership: She leads UNO’s Center for Professional Sales and participates in national committees like the Fulbright National Screening Committee. Her service includes editorial roles and university-wide initiatives promoting interdisciplinary education.

Pedagogy Innovations: Dr. Cummins advocates for live case studies, professional classroom collaborations, and service-learning programs to enhance student engagement and career readiness in sales and marketing.