معرفی
Dr. Arvind Agrawal is an Assistant Professor in the Marketing & Entrepreneurship Department at the University of Nebraska Omaha's College of Business Administration. He holds a Ph.D. in Marketing (Consumer Behavior) from the University of Nebraska Lincoln (2018) and an MBA from the Indian Institute of Management Ahmedabad (1983). His teaching focuses on experiential learning through real-world business projects in courses like Consumer Behavior, Marketing Strategy, and International Marketing.
- Research interests: payment type preferences, advertising effectiveness, and student consumer behavior
- Service roles: Faculty Development Council Chair (2021-22), Judicial Committee member (2019-22), and board member of Mountain Plains Business Association
His research technique maps consumer decision-making processes in advertisements, emphasizing problem-solving and motivation identification. Recent work explores pandemic impacts on students' academic/career trajectories. Awards include a 2015 teaching excellence award for graduate students.
Professional certifications include iMotions Certified (2020) and AAC&U Value Institute Scorer (2020). He actively reviews papers for marketing conferences and contributes to initiatives like the M&E Academy program connecting students with industry professionals.
