معرفی
Atul Kulkarni is an Associate Professor of Marketing at the School of Business, Southern Connecticut State University, where he has been a faculty member since Fall 2020. Previously, he taught at the University of Missouri and earned his Ph.D. in Business Administration, MBA in Marketing, and M.S. in Engineering from the University of Illinois at Urbana-Champaign.
Education:
- Ph.D. in Business Administration – University of Illinois at Urbana-Champaign
- MBA in Marketing – University of Illinois at Urbana-Champaign
- M.S. in Engineering – University of Illinois at Urbana-Champaign
Research Interests:
Dr. Kulkarni's research spans several domains within marketing and consumer behavior. His primary focus lies in pricing strategies, retail management, and judgment and decision-making. He explores how consumers perceive prices, respond to promotions, and make choices in both online and offline retail environments. His work also delves into sustainable marketing, examining how sustainability perceptions influence consumer judgments. Additionally, he investigates digital marketing analytics, including social media and mobile marketing effectiveness, and the psychological mechanisms behind advertising persuasion and promotional framing.
Research Trends:
Across his publications, a consistent theme is the psychological underpinnings of consumer behavior in retail and promotional contexts. His studies often employ experimental designs to test how subtle changes in framing, timing, or context can significantly alter consumer responses. Topics include the unintended consequences of promotions, the role of mindset in decision persistence, and the linguistic cues that shape marketplace rituals and customer experience.
Scientific Awards:
- Best Dissertation in Pricing – Fordham Pricing Center
- Best Paper Award – Consumer Psychology Track, American Marketing Association Summer Educators’ Conference
- Best Overall Paper – American Marketing Association Summer Educators’ Conference
Grants and Funding:
- MRRC Grant: Professional Development – Southern Connecticut State University ($2,000)
- CSU-AAUP Faculty Research Grant – Co-PI on "Sustainability Marketing: Understanding Sustainability from Consumer Perspective and Its Effect on Consumer Judgments and Decision-Making"
Industry and Media Engagement:
Beyond academia, Dr. Kulkarni has consulted for organizations such as Delphi Technologies, Agilent Technologies, Persistent Systems, and Tata Technologies. He has also been featured as a marketing expert on NBC, CBS, NPR, and WalletHub.
