Marco Bertini

Marco Bertini is a Professor in the Marketing Department at Esade School of Business Administration and Management, affiliated with the Institute for Data-Driven Decisions. His research focuses on pricing, marketing, and consumer behavior, particularly in low-cost strategies and decision-making frameworks.

Research Interests: Bertini’s work explores pricing psychology, consumer experience, and behavioral economics. He investigates how pricing strategies influence customer trust and how friction in retail interactions can enhance engagement, with applications in nonprofit finance and food waste reduction.

Articles: Recent publications highlight value-based sales, beneficiary pricing in nonprofits, and the impact of price promotions on food waste. His research spans interdisciplinary topics, integrating data-driven insights with behavioral interventions.

Projects: He is a member of the JUICE research group, focusing on judgment and decisions in the marketplace, and contributes to the ESADE D3 initiative on data-driven decision-making.