Ariel Fridman

Ariel Fridman is an Assistant Professor in the Department of Marketing at Esade Business School (Esade), part of the Institute for Data-Driven Decisions. His research focuses on consumer judgment, decision-making contexts, pro-social behavior drivers, and group identity impacts. He employs multi-method approaches combining experiments with real-world data analysis.

Education:

• Ph.D. in Management (2023) – Rady School of Management, UC San Diego
• B.A. in Economics (Year unspecified) – UC Berkeley

Research Contributions:

His work appears in top journals like the Journal of Consumer Research and Proceedings of the National Academy of Sciences, addressing topics such as vaccine hesitancy during the pandemic and intergroup decision dynamics. His findings have been covered by The Washington Post, Forbes, and The Times.

Projects:

• Lead researcher in AIDigitalPrefer (2024–2027): Examines AI, digital environments, polarization, and echo chambers (funded by Agencia Estatal de Investigación).
• Member of ESADE D3 (2022–2025): A research group on data-driven decisions (funded by AGAUR).

Grants & Awards:

While no specific awards are listed, his research has garnered significant attention, including 507 total citations and media engagement across 79+ outlets.

Professional Background:

Prior to academia, Fridman worked as a pricing analyst at HP Inc. and holds expertise in econometric analysis and real-world field data integration.