Martina Pocchiari

Martina Pocchiari is an Assistant Professor in the ESA Department of Marketing at Esade Business School, affiliated with the Institute for Data-Driven Decisions (D3). She specializes in research areas including online reviews, consumer behavior, telecommunication services, and emotion regulation in marketing contexts.

Her research focuses on advancing understanding of how consumers interact with digital platforms, particularly in updating purchasing decisions and managing feedback dynamics. Key interests include corporate reputation management through online reviews and the application of data-driven methodologies in marketing strategy.

Martina collaborates in the ESADE D3 research group (2022–2025), funded by AGAUR, exploring interdisciplinary data-driven solutions. Though no formal awards are listed, her work demonstrates significant contributions to marketing literature, evidenced by publications in high-impact journals like the International Journal of Research in Marketing.

Her research outputs span both peer-reviewed articles and conference contributions, reflecting a blend of theoretical and applied perspectives. No advising roles or students are explicitly mentioned in the provided materials.