Alexis Mavrommatis

Alexis Mavrommatis is an Associate Professor in the Department of Marketing at Esade Business School, affiliated with the Institute for Data-Driven Decisions (ESADE D3). His research focuses on advertising strategies, consumer behavior, and the application of artificial intelligence in marketing. He contributes to the UN Sustainable Development Goals through his work in sustainable marketing practices and consumer welfare.

Key research interests include sensory marketing (e.g., ASMR effects in retail), AI-driven marketing strategies, and the evolution of branded apps. He has published in top journals like the Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services, exploring topics such as diversity representation in advertising and the psychological impacts of sensory stimuli.

Dr. Mavrommatis is a core member of the ESADE D3 research group (funded by AGAUR until June 2025), focusing on data-driven decision-making. His work bridges academic research and practical marketing challenges, emphasizing innovation in consumer engagement and technology adoption.