معرفی
Katherine Neva Barasz is a Professor in the Marketing Department at Esade School of Business Administration and Management, affiliated with the Institute for Data-Driven Decisions. Her research bridges consumer behavior, psychology, and healthcare economics.
- Education: PhD in Marketing
Research Interests focus on judgment and decision-making, particularly in healthcare and economic inequality contexts. She explores how consumers perceive price-quality relationships and navigate identity-based marketing appeals.
Recent publications examine topics like women-targeted financial calculators, interpersonal consumption judgments, and healthcare price inferences. Her work emphasizes practical implications for policy makers and ethical marketing strategies.
- Scientific Awards:
- Project Grants from State Research Agency (CIPI Project)
- AGAUR Research Group Funding for ESADE D3
- Current Projects:
- CIPI: Consumers' Interpersonal Predictions and Inferences (2022-2025)
- ESADE D3: Institute for Data-Driven Decisions (2022-2025)
Contact: kate.barasz@esade.edu