Ioannis Evangelidis

Ioannis Evangelidis is an Associate Professor at the Esade School of Business Administration and Management, affiliated with the Marketing Department and the Institute for Data-Driven Decisions. His research spans Consumer Psychology, Decision Making, Behavioral Economics, and Quantitative Research, focusing on consumer beliefs, contextual decision-making, and pricing strategies.

• Education: PhD (Marketing)

Key research trends in his work include:

• Contextual influences on consumer choices
• Ethical pricing and product perception
• Experimental design and statistical analysis
• Interpersonal predictions in marketplaces

He leads and participates in projects funded by the State Research Agency and AGAUR, including CIPI: Consumers' Interpersonal Predictions and Inferences (2022–2025) and ESADE D3: Institute for Data-Driven Decisions (2022–2025). Collaborations extend to institutions like the Ramon Llull University and researchers such as U. Simonsohn and K. Barasz.