معرفی
Hyoseok Kim serves as an Assistant Professor of Marketing in the School of Business at Southern Connecticut State University (SCSU), with his office located in SB 336. He teaches core marketing courses including Principles of Marketing, Consumer Behavior, Digital Marketing, and Marketing Research, and can be contacted at kimh10@southernct.edu or (203) 392-6103.
Education:
- Ph.D. in Marketing, University of Alberta
Dr. Kim's research centers on the psychological mechanisms underlying consumer decision-making, with specific focus on how time perception, goal orientation, and cognitive mindsets influence shopping behaviors. His work examines real-world phenomena like time-limited promotions ("exploding offers"), digital authentication effects, and interface design impacts on e-commerce satisfaction. This research bridges marketing theory with experimental psychology to uncover actionable insights for retail and digital strategy.
Analysis of his 2013-2022 conference presentations reveals a cohesive trajectory exploring temporal dynamics in consumer choices. His work consistently connects time perception (e.g., present duration estimation) with financial and shopping decisions, while recent studies emphasize digital contexts like logged-in shopping experiences and promotion code entry methods. The research spans marketing, behavioral economics, and cognitive psychology, demonstrating methodological rigor through experimental designs presented at premier conferences including Association for Consumer Research and Society for Judgment and Decision Making.
Research Funding:
- 2022 Annual Faculty Resource Funding (SCSU School of Business)
- "Website Identification and Shopping Behavior" (CSU-AAUP Faculty Research Grant, 2022-2023)
- "Choice Difficulty, Mindset, and Consumption Behavior" (Faculty URA Grant, 2022)
While specific advising relationships aren't documented, his active grant portfolio indicates ongoing mentorship of student researchers in experimental consumer behavior studies. Current projects investigate how website identification processes affect shopping behavior and the interplay between choice complexity and consumption patterns.
