JiHoon Jhang

Dr. JiHoon Jhang serves as an Assistant Professor of Marketing in the Department of Marketing at the University of Central Arkansas's College of Business. His research investigates consumer decision-making processes across tourism, digital marketing, and emerging technology contexts, leveraging behavioral experimental methodologies.

His academic credentials include:

• PhD in Marketing, University of Colorado at Boulder
• MS in Statistics, Stanford University
• MS in Marketing, Korea University Business School
• BBA in Business Administration, Korea University

Dr. Jhang's research examines how pandemic threats, childhood socioeconomic status, and price presentation strategies influence consumer choices. His work explores AI's impact on marketing communications, NFT consumer perceptions in luxury markets, and psychological mechanisms behind CSR evaluations and crowdfunding behavior. He frequently employs eye-tracking and controlled experiments to uncover cognitive processes in decision-making.

Analysis of his 2022-2025 publications reveals dominant trends in AI applications for tourism marketing, behavioral responses to health crises, and experimental investigations of digital asset consumption. Key methodological approaches include experimental design optimization for hospitality research and neural response measurement through eye-tracking technology.

No information regarding student advising, research grants, or scientific awards is provided in available materials.