معرفی
Dr. Daniel Chaein Lee is a Lecturer in Marketing and Communications at Queen Mary University of London's School of Business and Management. He holds a PhD in Marketing from Auckland University of Technology, an MSc from the University of Southern California, and a BBA from Korea University.
- PhD: Marketing - Auckland University of Technology
- MSc: [Discipline unspecified] - University of Southern California
- BBA: [Discipline unspecified] - Korea University
His research focuses on consumer behavior and psychology in sustainability contexts and emerging technologies, including topics like subjective age, sustainable consumption, and NFTs in luxury markets. His work appears in journals such as Psychology & Marketing and Journal of Retailing and Consumer Services.
Lee is a member of the Marketing Interactions & Digital Societies (MINDS) Research Group. His recent publications explore pandemic impacts on consumer behavior, environmental preferences in tourism, and the psychological drivers of sustainable choices.
