معرفی
Jiyun Kang serves as an Associate Professor at Purdue University's White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management within the College of Health and Human Sciences. Her research examines consumer behavior, well-being, and sustainable practices across fashion, luxury, and retail sectors, with emphasis on artificial intelligence applications, crisis management, and corporate social responsibility initiatives.
Her academic credentials include:
- PhD in Human Ecology from Louisiana State University (2010)
- MS in Business/Marketing from Seoul National University (2005)
- BA in English Language and Literature from Korea University (2002)
Dr. Kang's research spans consumer psychology, sustainable consumption, and digital innovation in retail. She investigates decision fatigue in luxury contexts, AI-driven mitigation of purchase hesitation, and psychological ownership in fashion subscription models. Her work consistently employs quantitative methods including machine learning and causal modeling to analyze brand-consumer dynamics during ethical crises and sustainability transitions.
Analysis of her 2022-2025 publications reveals three dominant trends: (1) blockchain/NFT applications for luxury authentication, (2) AI ethics in retail crisis management, and (3) intersectional approaches to sustainable fashion through psychological ownership frameworks. Methodologically, she increasingly integrates natural language processing with traditional consumer behavior models to examine corporate social responsibility perceptions.
Scientific awards: No awards are documented in the provided materials.
Advising and grants: The source text contains no information regarding graduate student mentorship or externally funded research projects.
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