Laee Choi

Laee Choi is a researcher affiliated with Colorado State University Pueblo, focusing on interdisciplinary studies at the intersection of Marketing, Consumer Behavior, and Service Innovation. Her work spans digital transformation in hospitality, brand psychology, and AI-driven business analytics.

• Keywords: Marketing, Consumer Behavior, Brand Management, Customer Experience, Artificial Intelligence, Cross-Cultural Studies

Recent publications highlight trends in generative AI for qualitative analysis, brand love dynamics, and gamification in loyalty programs. Her research often integrates neural networks, predictive modeling, and consumer psychology to address industry challenges.

Key subfields across her work include luxury retail strategy, digital marketing, sustainability in corporate reputation, R&D and operations synergy, customer citizenship behaviors, and fashion technology.