معرفی
Sofia Kousi is an Assistant Professor at NOVA School of Business and Economics (NOVA SBE), part of NOVA University Lisbon, Portugal. Her academic work focuses on consumer behavior, particularly in digital and luxury contexts, with a strong emphasis on customer engagement, hedonic experiences, and emotional responses in retail environments.
Research Interests: Her research spans consumer emotions, hedonic vs. utilitarian consumption, luxury branding, and digital customer engagement. She investigates how psychological factors such as happiness and emotional drivers influence purchasing decisions, especially in technology-mediated environments like cashier-free supermarkets and mobile fashion apps.
The analysis of her recent publications reveals a consistent focus on luxury digital experiences and post-pandemic consumer behavior. Her work combines systematic literature reviews with empirical studies, often applying thematic and psychological analysis to understand customer engagement cycles and emotional responses in modern retail. Key trends include the dominance of hedonism in consumer happiness and the evolving role of technology in shaping brand relevance across generations.
Scientific Awards:
- Graduate Travel Award (2016)
- Spotlight Co-editor, Student Committee, Society for Personality and Social Psychology (SPSP) (2017)
Advising and Grants: While no formal students are listed, her collaborative research projects—especially in luxury fashion and consumer psychology—suggest active mentorship and team leadership. She has participated in editorial and peer-review activities for journals like Electronic Commerce Research, indicating scholarly service and academic leadership.
Labs and Teams: Sofia Kousi collaborates with an international network of researchers, including scholars from Latin America and Europe. She has participated in seminars and conferences on social vulnerabilities and health, suggesting interdisciplinary engagement. Her media appearances reflect public outreach and real-world impact of her research on consumer bias and retail innovation.
