معرفی
Jonas Holmqvist is an Associate Professor of Marketing at KEDGE Business School, renowned for his research on language use in services and luxury marketing. He has published in leading journals such as the Journal of Service Research and European Journal of Marketing, with a focus on perceived value in luxury and ethical practices in the luxury industry. He collaborates with world-renowned luxury companies and serves as an editor for the Journal of Business Research special issue on 'Unconventional Luxury'.
Recent Publications: His work explores themes like liminality in customer experiences, digital transformation in luxury fashion, traceability in B2B relationships, and cultural dynamics in service ecosystems. Articles often emphasize hedonic escapism, agentic luxury, and value creation in service contexts.
Teaching Areas: Marketing, Luxury Services, and Consumer Behavior. His research bridges theoretical frameworks with practical applications for global brands.
