Ramon Palau Saumell

Ramon Palau Saumell is a Professor at the Department of Business Management, IQS School of Management (Universitat Ramon Llull). He is the Principal Investigator of the CONHATIVE research group, focusing on consumer behavior and digital marketing. His work spans behavioral economics, gamification, and tourism management.

• PhD in Audiovisual Communication and Advertising (UAB, 2006)
• Master in Audiovisual Communication and Advertising (UAB, 1997)
• Bachelor of Information Sciences (UAB, 1987)

Ramon’s research explores consumer decision-making in digital environments, including streaming platforms, crowdfunding, and voice assistant interactions. Recent work highlights gamification’s role in brand loyalty and the psychological drivers behind risky investment behaviors.

His publications reflect interdisciplinary trends combining marketing, technology, and behavioral science, with keywords like investment decision-making, digital natives, gamification, and consumer psychology.