Jorge Matute Vallejo

Dr. Jorge Matute Vallejo is an Associate Professor in the Business Management Department at IQS School of Management, Ramon Llull University. His research focuses on consumer behavior perspectives including corporate identity, environmental marketing, and organizational performance.

He leads the 'Conhative: Consumer Behavior Perspectives' research group and the 'NEUROSOLV: Neuromarketing Solutions' project investigating consumer decision-making processes. Recent research examines behavioral economics in cryptocurrency investments, food waste in social dining contexts, and organizational politics in healthcare settings.

His methodological approaches include experimental conjoint analysis and behavioral modeling to understand consumer attitudes and decision-making under various psychological influences.