Jorge Matute Vallejo

Jorge Matute Vallejo serves as a Full Professor in the Department of Business Management at IQS School of Management, Universitat Ramon Llull. He holds leadership roles as Co-director of the Neuro & Digital Marketing Lab and Deputy Director of the Master in Neuromarketing program.

Education:

• PhD in Economics and Organizational Management (2008, University of Zaragoza)
• Master in Business Communication and Advertising (2008, University of Zaragoza)
• Bachelor in Business Administration and Management (2005, University of Zaragoza)

His research focuses on consumer behavior and neuromarketing, with significant contributions to understanding corporate social responsibility, green marketing, brand image, and digital marketing strategies. His work bridges theoretical frameworks with practical applications in service industries and sustainable consumption. The CONHATIVE Research Group he co-founded has been recognized as a consolidated research group by AGAUR (Generalitat de Catalunya) since 2021.

Analysis of his recent publications reveals strong emphasis on neuromarketing applications, sustainable consumption patterns, and digital transformation impacts. His 2024-2026 works particularly examine food waste dynamics, strategic capabilities in digital contexts, and organizational politics in healthcare settings.

Awards and Recognition:

• CONHATIVE Research Group certification as consolidated group by AGAUR (2021)
• H-index of 26 according to Scopus metrics

Professor Matute leads significant research initiatives including the NEUROSOLV project (2024) advancing neuromarketing services for Catalan businesses, and coordinates multiple funded projects examining digital transformation impacts and dynamic capabilities in disruptive eras. His grant portfolio includes funding from AGAUR, Aristos Campus Mundus, and internal URL initiatives.

He directs the Neuro & Digital Marketing Lab and contributes to the Doctorate in Business and Territorial Competitiveness program through collaborations with Deusto and Comillas Pontifical Universities. His leadership extends to developing specialized degrees in International Business and Neuromarketing that integrate cutting-edge research with practical industry applications.