معرفی
Danny Kim serves as an Assistant Professor of Marketing at Gonzaga University's School of Business Administration, joining the faculty in fall 2022. He teaches core courses including Principles of Marketing, Marketing Research, and Marketing Theory & Practice at both undergraduate and graduate levels.
His academic credentials include:
- Ph.D. in Marketing from the State University of New York at Buffalo
- M.A. in Quantitative Methods in the Social Sciences from Columbia University
- M.S. in Business Administration from Seoul National University
- B.S. in Psychology from the University of Michigan, Ann Arbor
Dr. Kim's research investigates how social hierarchies, power perceptions, and anthropomorphism of animals influence consumer decisions, particularly regarding ethical consumption and meat-eating behaviors. His work bridges social psychology with marketing theory to address real-world issues of inequality and sustainability.
His publication trajectory shows consistent focus on consumer psychology, with recent work examining power dynamics in ethical product preferences. The 2025 Journal of Business Research article extends his earlier Journal of Consumer Psychology work on animal anthropomorphism, demonstrating evolving research into how power states mediate ethical consumption choices.
His scholarly recognition includes:
- Paul E. Green Award (doctoral)
- University at Buffalo Excellence in Research, Scholarship, and Creativity Award
- Doctoral Student Achievement Award
- Nomination for 2022 JCP Best Paper Award (Early Career Contributor)
Dr. Kim actively contributes to academic discourse as a reviewer for Journal of Business Research and Psychology & Marketing, while presenting findings at major conferences including the Association for Consumer Research and Society for Consumer Psychology.
