معرفی
Lada Kurpis is a Professor of Marketing at Gonzaga University's School of Business, where she has taught since 2004. Her academic expertise lies in consumer behavior, cultural intelligence, international marketing, and business ethics.
- Ph.D. in Marketing from the University of Oregon
- M.S. in Marketing from Urals State University of Economics
- B.S. in Economics from Urals State University of Economics
Her research explores cross-cultural consumer psychology, focusing on emotional drivers in decision-making, country-of-origin effects, ethical consumption, and sports marketing. She has contributed to pedagogy through experiential learning frameworks to enhance students' cultural intelligence.
While her publications span international marketing ethics and sports consumption, she has also served as a reviewer for journals like the Journal of Business Ethics and International Marketing Review. At Gonzaga, she contributes to governance as a Faculty Senator and Program Review Committee member.