معرفی
Richard Vann is an Assistant Professor of Marketing at Gonzaga University, blending industry leadership experience with goal psychology to advance consumer and societal well-being. His research and teaching focus on ethical marketing, sustainability, and health outcomes.
- Ph.D., Marketing with a Specialization in Sustainable Business Practices, University of Wyoming
- MBA, Concentration in Marketing, Gonzaga University
- MIT, Secondary Education, Gonzaga University
- BS, Multinational Business Operations, Florida State University
His research explores how marketing strategies can foster healthier, more equitable systems. Topics include consumer vulnerability, marketplace influence on ethical actions, and visual perspectives in health goal pursuit, with publications in journals like the Journal of Consumer Psychology and Journal of Public Policy & Marketing.
Richard teaches MKTG 410: Digital Marketing and MBUS 627: Marketing Theory and Practice, emphasizing experiential learning through real-world applications.
