معرفی
Bret Leary is an Associate Professor of Marketing at the Department of Marketing, College of Business, University of Nevada, Reno. His research focuses on marketing ethics, consumer decision-making, and societal issues, particularly exploring how psychological and social factors influence consumer behavior.
- Bachelor of Science and Master of Science from Clemson University
- Doctor of Philosophy from the University of Wyoming
Dr. Leary’s research interests include marketing management, communications, and the ethical implications of consumer choices. His work examines topics such as masculinity stress in food preferences, health halos in plant-based products, and the psychological impact of design elements like skeuomorphism on gambling behavior. He also investigates how consumer perceptions of marketplace influence drive sustainable consumption and ethical decisions.
His recent studies highlight trends in understanding consumer behavior during crises (e.g., pandemic spending) and the intersection of religion, morality, and purchasing decisions. While no scientific awards are listed, his contributions to marketing theory and consumer psychology are evident through his extensive publication record.
Dr. Leary advises students in marketing programs and contributes to academic discourse without explicitly noted grants. His office is located at AB Building Room 302A, with a focus on advancing marketing strategies that align with societal and ethical considerations.
