معرفی
Dr. Kafia AYADI is an Assistant Professor in Marketing and Consumer Behavior at NEOMA Business School. Her research focuses on child consumers, collaborative economy, tourism, and food industry dynamics. She coordinates courses in Marketing Management, Market Intelligence, and Consumer Behavior across postbaccalaureate and master's programs.
Education: Holds a Doctorate in Economic, Social and Management Sciences. Specializes in children's socialization processes, food consumption behaviors, and digital impact on consumer decisions. Active in reviewing for journals like Young Consumers and the Association for Consumer Research.
Research Interests: Explores child influence in online grocery shopping, metaverse service consumption, and family decision-making. Her work bridges digital transformation (e.g., social media, metaverse) with traditional retail and cultural consumption. Key themes include ethical marketing to children, cross-cultural consumption patterns, and obesity prevention strategies.
Recent Work Trends: Focuses on digital platforms' impact (e.g., sharing economy, metaverse), children's role in family purchasing, and museum visitor experiences. Collaborates internationally through publications and conferences in Hong Kong, Singapore, and Europe.
Awards and Recognition: While no named prizes are listed, her prolific publication record and conference participation highlight academic excellence. Active in organizing and presenting at global marketing and consumer behavior events.
Teaching & Mentorship: Coordinates advanced courses in France and China. Engages in innovative pedagogy, including market intelligence and research methodologies. Mentors students across multiple programs without listed advisees.
Research Infrastructure: Engaged with NEOMA's experimental labs and partnerships on digital transformation (e.g., VISTA-AR project on tourism experience). Collaborates with institutions like the Athens Institute for Education and Research.
