Rajibul HASAN

Rajibul HASAN is a Professor of Marketing at EM Normandie since 2023, with prior roles including Assistant Professor at Maynooth University (2020–2023) and Rennes School of Business (2016–2020). He holds a PhD in Marketing from the University of Kent (2016), focusing on innovation adoption in Bottom of the Pyramid (BOP) markets. His research spans Artificial Intelligence, digital marketing, consumer behavior, and tech innovation applied to hospitality and tourism.

Education: PhD in Marketing (2016, University of Kent, UK).

Research emphasizes AI-driven consumer behaviors, robot adoption in services, and digital transformation in tourism. His work appears in journals like Tourism Management, Journal of Business Research, and Technological Forecasting and Social Change. Key themes include smart technologies (e.g., chatbots, metaverse), consumer trust in AI, and cost-benefit analyses of tech innovations in hospitality. He has also explored virtual influencers’ impact on travel destinations and cross-cultural consumer motivations.

Advising and grants: No explicit details provided. Active in conferences like EMAC and AMS World Marketing Congress, presenting on topics like chatbot adoption and BOP innovation.