Insha Amin

Insha Amin is a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University (NTU). She specializes in destination branding, technology adoption in services, consumer behavior, and digital marketing within the tourism and hospitality sectors. Prior to joining NTU, she served as an Assistant Professor at ICFAI, IBS Hyderabad, India, and contributed to curriculum design for undergraduate and postgraduate programs.

• Education: PhD in Service Marketing, MBA, PGCLTHE
• Key Research Areas: Destination branding, digital transformation in tourism, service quality in hospitality, and consumer engagement
• Grants: £2,492 Seed Corn Grant (2025) for IVA research, £2,500 Seed Corn Grant (2024) on AI and wellbeing

Her recent work focuses on marketing analytics, innovation capability in hospitality, and e-learning tools during the pandemic. She has presented at major conferences including the British Academy of Management and Academy of Marketing. A Fellow of the Higher Education Academy (FHEA), she emphasizes practical teaching in Marketing Management, Services Marketing, and Consumer Behavior.