Robin Robin

Dr. Robin Robin is a Senior Lecturer in Marketing (Human-Computer Interaction) at Oxford Brookes Business School, Oxford Brookes University. With a PhD from the University of Huddersfield on privacy complexities in information disclosure, Robin bridges academic research with practical teaching in contemporary marketing issues. Their work focuses on AI applications in customer service, ethical tech practices, and digital marketing strategies.

Education:

• PhD in Marketing (University of Huddersfield)

Teaching & Supervision:

• Modules: Contemporary Issues in Marketing Management, Digital Marketing, Product and Brand Management
• Supervises undergraduate/postgraduate dissertations on metaverse, AI chatbots, and generative AI applications

Research Impact: Focuses on AI-driven customer service optimization and technology ethics, with publications in the Journal of Marketing Management and Journal of Business-to-Business Marketing. Aims to enhance small businesses' tech adoption for competitive advantage.

Professional Contributions:

• Presented at EMAC 2023, Cyberpsychology Conference 2022, and American Marketing Association events
• Industry background in banking & manufacturing in Southeast Asia