معرفی
Mustafeed ZAMAN is an Associate Professor in Digital Marketing at EM Normandie Business School, joining in 2019. He holds a PhD in Management Sciences from Université de Perpignan Via Domitia (2018), focusing on digital innovation adoption in tourism SMEs. His research expertise spans digital transformation, ICT adoption, AI, Big Data, and hospitality management.
Education:
- PhD in Management Sciences, Université de Perpignan Via Domitia, 2018
- MSc and BSc in relevant fields (not explicitly stated)
Research Interests: Dr. Zaman's work addresses innovativeness in digital services, AI-driven marketing strategies, cost-benefit analyses of emerging technologies (e.g., Metaverse), and sustainable tourism practices. His studies often blend quantitative and qualitative methods to explore technology adoption barriers and opportunities in hospitality and tourism sectors.
Key Contributions: Over 50 peer-reviewed articles in journals like Journal of Travel Research, International Journal of Hospitality Management, and Journal of Sustainable Tourism. Notable work includes analyzing Gen Z consumer behavior, ethical tourism, and crisis management in hospitality during the pandemic. His 2025 studies on AI-enabled services and Metaverse adoption in luxury hotels highlight contemporary industry challenges.
Awards:
- Academic Excellence Award (2021), Fondation EM Normandie
- Best PhD Thesis (2019), AFMAT
- Best Paper Award (2015), International Conference on Service Management
Professional Experience:
- Associate Professor, EM Normandie (2019–present)
- Part-Time Lecturer, Excelia Tourism & Hospitality School (2015–2019)
- Researcher at Université de Perpignan (2016–2018)
Engagement: Active in industry partnerships, contributing to policy discussions on overtourism and digital tools for sustainable destinations. Editorials in The Conversation and EM Normandie Blog amplify his research impact.
