Damien CHANEY

Damien CHANEY is a Professor of Marketing at EM Normandie Business School (since 2020), holding a PhD from Université de Bourgogne (2008) and HDR accreditation (2016). His research focuses on the sociology of markets, experiential marketing, and consumer behavior. He has published extensively in top journals like Journal of Business Research, Industrial Marketing Management, and European Journal of Marketing.

Education:

• PhD in Marketing, Université de Bourgogne, 2008
• Habilitation à Diriger des Recherches (HDR), Université de Bourgogne, 2016

Research Interests: Sociology of markets (institutional dynamics, brand legitimacy), experiential marketing (festivals, brand museums), and consumer behavior (pre/post-purchase, co-production like crowdfunding). Recent work explores consumer resistance, omnichannel strategies in franchising, and overtourism.

Key Contributions: Over 50 peer-reviewed articles since 2008, focusing on brand heritage, consumer co-creation, and institutional theory applications in marketing. Notable studies include the impact of brand museums on consumer relationships and the role of crowdfund-ing in redefining consumer power.

Labs/Teams: Active in EM Normandie’s marketing research group, collaborating with institutions like South Champagne Business School and international networks.