معرفی
Magali JARA is an Associate Professor of Marketing at EM Normandie since 2024, previously serving at Université de Nantes from 2011-2024. She holds a PhD in Management Science from Université de Rennes 1 (2008) and HDR accreditation from Nantes Université (2020). Her research focuses on retail brand equity, click-and-collect systems, and organic/local product marketing.
Teaching areas include E-commerce, International Negotiation, Digital Marketing, and Strategic Marketing. Key publications appear in International Journal of Production Economics, Journal of Retailing and Consumer Services, and Journal of Services Marketing. Her work examines consumer perceptions of retail formats, convenience-driven retail innovations, and sustainable consumption patterns.
Recent research explores value creation through local product assortments and digital convenience in omni-channel settings. She has presented at major conferences including the Etienne Thil Congress and Global Conference on Services and Retail Management.
