Gilbert Fridgen is Full Professor in Digital Financial Services and holder of the PayPal-FNR PEARL Chair at the University of Luxembourg's Interdisciplinary Centre for Security, Reliability and Trust (SnT). He leads the FINATRAX research group focusing on blockchain, digital identity, and sustainable digital solutions. His research explores decentralized technologies in finance, energy systems, and public administration. Current projects investigate blockchain applications in industrial demand response, NFT markets, EU digital identity wallets, and DeFi institutional adoption. Prof. Fridgen examines the intersection of technology with regulatory frameworks and user behavior in energy and financial systems. He collaborates extensively with industry partners including PayPal and Spuerkeess. Prof. Fridgen actively contributes to EU digital policy discussions, particularly regarding the European Digital Identity Wallet framework and decentralized finance governance.
Kevin Manaugh is an Associate Professor at McGill University, specializing in Urban Planning with a focus on sustainable transportation and spatial justice. His research examines how decision-making processes in urban development balance environmental, economic, and social equity goals, particularly through transport systems. He holds a PhD in Urban Planning from McGill University (2013). His key research interests include integrating social equity into land use policies, analyzing accessibility impacts on socioeconomically diverse populations, and studying behavior change related to sustainable transportation. Current projects explore equitable transit accessibility, responses to local mobility policies, and health/well-being effects of sustainable transport choices. Manaugh has published extensively on transportation equity, urban form analysis, and GIS applications. His work bridges theoretical frameworks with practical policy implementation, emphasizing participatory approaches to urban planning. Notable contributions include studies on pandemic street reallocation equity and cycling infrastructure prioritization strategies. His research has been supported by interdisciplinary collaborations and applied to Canadian urban contexts. Despite prolific output, Manaugh maintains an active engagement with public discourse on urban mobility challenges and equitable urban futures.
Zhi Da is the Howard J. and Geraldine F. Korth Chair in Finance and Professor of Finance at the University of Notre Dame , Mendoza College of Business, Department of Finance. He completed his Ph.D. in Finance at Northwestern University’s Kellogg School of Management (2006), preceded by an M.Sc. in Financial Engineering from the National University of Singapore (2001) and a B.B.A. with First-Class Honors (1999) from the same institution. Holding editorial roles at Journal of Finance , Management Science , Review of Financial Studies and several other top journals, he is a leading voice in empirical finance research. Education Ph.D. in Finance, 2006 – Kellogg School of Management, Northwestern University M.Sc. in Financial Engineering, 2001 – National University of Singapore B.B.A. (1st Class Honors), 1999 – National University of Singapore Research Interests Zhi Da’s scholarship sits at the intersection of asset pricing , behavioral finance , and market microstructure . He investigates how investor attention, institutional trading, liquidity frictions, and information flows jointly determine the cross-section of expected returns. His work delves into retail margin trading, the role of pension-fund flows in exchange-rate dynamics, the informational content of SEC filings, and the efficiency of short-selling mechanisms. By combining large-scale data analytics, textual analysis, and structural modeling, he uncovers novel predictors of returns ranging from presidential approval ratings to real-time attention measures. Recent projects explore fractional trading ’s impact on price efficiency, hedging demand as a driver of intraday momentum, and the hidden effort problem in delegated portfolio management. These themes collectively advance our understanding of limits to arbitrage and the formation of extrapolative beliefs. Publication Landscape Spanning 2025 back to 2009, his 15 most recent articles in Journal of Finance , Review of Financial Studies , Management Science , Journal of Financial Economics , and Journal of Financial and Quantitative Analysis converge on three broad motifs: (1) micro-level trading frictions—liquidity costs, margin requirements, and short-selling constraints; (2) macro-finance linkages—exchange rates, fiscal policy, and global capital flows; and (3) information economics—attention allocation, media analytics, and regulatory disclosures. The collective evidence demonstrates that seemingly small trading or informational frictions aggregate into large, persistent cross-sectional return predictability. Honors and Awards 2017 William F. Sharpe Award for Best Paper, Journal of Financial and Quantitative Analysis Lead-article distinctions in Journal of Finance , Review of Financial Studies , and Management Science Featured coverage in SmartMoney and CNBC Teaching & Mentorship At Notre Dame’s Mendoza College, Professor Da teaches Investments (undergraduate and MBA) and Fixed Income Securities , integrating cutting-edge research insights into the curriculum. While specific advisees are not listed, his extensive co-author network (22+ recurring collaborators) attests to a vibrant mentoring environment. Laboratory & Data Resources He publicly distributes the NAT (Net Arbitrage Trading) dataset, a stock-quarter panel of arbitrage positions used in Chen, Da & Huang (2019). This resource has become a standard tool for researchers studying arbitrage capital movements.
Dr. Kenan Arifoglu is an Associate Professor at the UCL School of Management. He previously held a postdoctoral position at the Ross Business School, University of Michigan (2008–2012). His education includes a PhD in Industrial Engineering and Management Sciences from Northwestern University (2012), two MSc degrees from Northwestern University (2008) and Koç University (2007), and a BSc from Koç University (2005). His research focuses on behavioral motivations in healthcare, supply chains, pricing, and entrepreneurial operations. Key projects include analyzing inefficiencies in flu vaccine supply chains and developing frameworks for high-growth startups. His work bridges operations management with practical challenges in healthcare, retail, and entrepreneurship. Recent publications address topics such as luxury brand licensing dynamics, incentive programs in healthcare systems, and the theoretical foundations of lean startup methodologies. These contributions span disciplines like marketing, operations research, and public health, emphasizing cross-sectoral applications. Dr. Arifoglu’s advising and grant activities are not detailed here. He is affiliated with the UCL School of Management and actively contributes to academic discourse through his research and teaching roles.
**Dr. JIN Chen** is an **Associate Professor** in the **Department of Information Systems and Analytics** at the **National University of Singapore (NUS) School of Computing**. He holds a PhD in Industrial Engineering and Management Science from Northwestern University (U.S.) and joined NUS in 2018 after postdoctoral work at the Wharton School, University of Pennsylvania. His research focuses on **online platforms**, **information systems operations**, and **digital transformation**, with a particular interest in addressing challenges like fake information dissemination and platform competition. His work bridges **operations management** and **information systems**, emphasizing practical applications in e-commerce and fintech. **Education**: B.Sc. (Shanghai Jiao Tong University) M.Sc. & Ph.D. (Northwestern University, U.S.) **Research Interests**: Platform design and competition Information bundling and pricing strategies Consumer search behavior Right-to-repair policies and environmental impacts **Awards & Recognition** (selected): Finalist, MSOM Service Management SIG Best Paper Award (2024) Nomination for NUS Young Researcher Award (2022–2024) Winner, INFORMS ENRE Young Researcher Prize (2022) Teaching Excellence Awards (2021–2023) **Key Projects**: Optimal information structure design to combat fake orders/reviews Environmental and welfare implications of right-to-repair laws Strategic bundling and pricing in multi-service platforms
Professor Rainer Böhme is a prominent academic in the field of IT security and privacy at the University of Münster's School of Business and Economics, Department of Information Systems. He also holds a professorship for Security and Privacy at the University of Innsbruck's Institute of Computer Science. His research spans multiple dimensions of digital security, with particular expertise in steganography, digital forensics, privacy-enhancing technologies, and the economic aspects of cybersecurity. Dr. Böhme earned his Doctoral Degree from TU Dresden's Faculty of Computer Science in 2008, following studies in Communications, Economics and Computer Science at Technische Universität Dresden and Université Paris XII. His academic journey includes positions as Assistant Professor at the University of Münster (2010-2015), Postdoctoral Fellow at the International Computer Science Institute in Berkeley (2009-2010), and Scientific Staff at TU Dresden's Chair of Privacy and Data Security. His research interests focus on steganography and steganalysis, digital forensics, privacy-enhancing technologies, security and usability, economic and behavioral aspects of information privacy, virtual currencies, and the economics of information security. His work bridges technical security mechanisms with economic and behavioral considerations, creating a unique interdisciplinary approach to cybersecurity challenges. Analysis of his recent publications reveals a strong trend toward the economics of security, particularly regarding blockchain technologies, cryptocurrency, and privacy valuation. His work increasingly examines the intersection of technical security mechanisms with market dynamics, regulatory frameworks, and user behavior. The research spans theoretical game-theoretic models, empirical studies of user behavior, and practical applications in digital forensics and privacy protection. Program Co-Chair, Financial Cryptography and Data Security (2015) Program Co-Chair, New Security Paradigms Workshop (NSPW) (2015) General Chair, 8th International Conference on IT Security Incident Management & IT Forensics (2014) Organizer and Program Co-Chair, 1st Workshop on Bitcoin Research (2014) Associate Editor, Electronic Commerce Research (since 2013) Associate Editor, EURASIP Journal on Information Security (since 2013) Professor Böhme has supervised multiple Master's theses in Information Systems, including work on static code analysis for smart contracts, remote maintenance protocol security, and application protection requirements in retail banking. His research is supported by significant grants from the German Federal Ministry of Research, Technology and Space, the DFG, and the EU FP7 program, with projects focusing on digital forensics, privacy-enhancing technologies, and cryptocurrency crime prevention. He leads the IT Security Research Group at the University of Münster, which investigates theoretical and applied aspects of information security with particular emphasis on the economic dimensions of security decisions.
Meng Li is a Professor and the Endowed C. T. Bauer Chair of AI at the C. T. Bauer College of Business, University of Houston. He also serves as the founding Director of the Bauer Human-Centered AI Institute and the SCM PhD coordinator, highlighting his leadership in AI and operations research. His research centers on human-centered AI , managerial behavior , and human-algorithm interaction , with applications in supply chain management, operations, and strategic decision-making. His work explores cognitive biases, behavioral operations, and the integration of AI in business contexts. The 15 most recent publications demonstrate a consistent focus on behavioral aspects of operations management, particularly overconfidence, regret, and trust in AI systems. The research spans journals such as Management Science , Production and Operations Management , and Strategic Management Journal , indicating interdisciplinary impact across operations, strategy, and information systems. Scientific Awards and Honors: The President’s Circle Awards, University of Houston, 2025 Energy Transition Institute Award ($62.5K), 2024 John Aure Buesseler Distinguished Lectureship, Texas Tech, 2024 Shell Sustainability Research Grant ($100K), 2022 Management Science Distinguished Service Award, 2022 Rutgers Research Council Award, 2020 Finalist for INFORMS Best Service Science Paper Award, 2019 Meng Li advises PhD students as SCM PhD coordinator and leads major research initiatives through the Bauer Human-Centered AI Institute . His work is supported by grants from Shell, HPE, and NIST. He serves as Department Editor for Journal of Operations Management and Decision Sciences Journal , and Senior Editor for Production and Operations Management , and has guest-edited AI-focused special issues in top journals. He is actively building interdisciplinary teams at the intersection of AI, operations, and behavioral science, fostering collaborations across business, engineering, and health domains.
Georgia Perakis is the John C Head III Interim Dean of MIT Sloan School of Management and a Professor of Operations Management and Operations Research & Statistics. She has been on MIT Sloan's faculty since 1998, contributing extensively to research in analytics/AI, optimization, and machine learning applications in pricing, supply chains, healthcare, and energy. Recognized as a leading academic, she has won numerous awards, including the INFORMS Fellow and Distinguished MSOM Fellow, along with multiple best paper awards. Perakis has supervised 30 PhD and 59 master's students, fostering lifelong academic relationships. Her administrative roles include co-director of the Operations Research Center and Associate Dean for Social and Ethical Responsibilities of Computing. She currently serves as Editor-in-Chief of M&SOM and has held editorial leadership roles in top journals like Operations Research and Management Science. Her education includes a BS in Mathematics from the University of Athens and advanced degrees in applied mathematics from Brown University. Research Interests : Perakis focuses on solving complex problems at the intersection of optimization and machine learning, with applications in retail promotions, healthcare operations (e.g., emergency department management), and energy systems. Her work emphasizes practical solutions to real-world challenges, leveraging data-driven analytics and prescriptive models. Recent projects include optimizing patient placement in emergency departments and modeling demand for new products in retail. Grants & Awards : Her accolades include the NSF CAREER Award, PECASE Award, and over a dozen best-paper recognitions. Notable contributions include a finalist position in the JD.com Competition (2019) and winning first place for Johnson & Johnson’s demand-prediction work (2018). She has also pioneered methodologies for equitable resource allocation in healthcare. Education & Leadership : Perakis holds leadership roles in interdisciplinary initiatives like the MIT Initiative on the Digital Economy and the Food Supply Chain Analytics and Sensing Initiative. Her teaching excellence is underscored by awards such as the Jamieson Prize and Teacher of the Year (MIT Sloan). She has directed major programs like the MIT Leaders for Global Operations and the Executive MBA program. Labs & Teams : She is affiliated with the Operations Research Center (an interdepartmental PhD program) and collaborates with institutions like UMass Memorial Hospital on healthcare optimization projects. Her work integrates ethics into AI development, emphasizing fairness, bias mitigation, and societal impact.
Dr. Dmytro Matsypura is an Associate Professor in the Discipline of Business Analytics at the University of Sydney Business School. He holds a BA (Hons) from Kyiv Polytechnic Institute (KPI), an MS (Hons) from KPI, and a PhD from the University of Massachusetts Amherst. His research focuses on optimization methodologies, network science, and their applications in finance, transportation, ecology, and graph theory. He is a recipient of multiple teaching awards, including the Wayne Lonergan Outstanding Teaching Award (Early Career) in 2010. Education: PhD in Management Science, University of Massachusetts Amherst (2006) MS (Hons) in Information Systems, Kyiv Polytechnic Institute (2000) BA (Hons) in Business Administration, Kyiv Polytechnic Institute (1998) Research Interests: Dr. Matsypura’s work spans operations research and management science, with a focus on mathematical optimization and network science. His methodological contributions include developing efficient optimization algorithms, while his applied research addresses real-world challenges in finance, engineering, and ecology. Notable applications include wildfire fuel management, portfolio margining, and credit card fraud detection via graph-based models. Awards and Recognition: Teaching Excellence Award (2008, 2013, 2018) Wayne Lonergan Outstanding Teaching Award (Early Career) (2010) Grants and Projects: Current projects include Bushfire Analytics: Optimization of Fuel Reduction (2023, ARC Discovery Project). His research frequently integrates interdisciplinary collaborations, such as applying graph theory to biomedical problems and cybersecurity. Labs/Teams: Active in the Sydney Environment Institute, contributing to projects at the intersection of analytics and sustainability. Collaborates with industry on fraud detection and supply chain optimization.
Manish Verma is Professor of Operations Management and Associate Dean, Graduate Studies at the DeGroote School of Business, McMaster University. His academic journey began with an MBA and PhD in Business Administration with Operations Management/Management Science specialization from Desautels Faculty of Management at McGill University. Dr. Verma's research focuses on multimodal transportation of dangerous goods, risk assessment, network design and planning in transportation, humanitarian logistics, green supply chain management, and disruption/resilience in transportation systems. His current research engagements center on safety and security issues in freight transportation and humanitarian logistics, funded by NSERC and SSHRC grants. He has been frequently approached by media to comment on railroad accidents involving dangerous goods. An analysis of his recent publications reveals a strong emphasis on hazardous materials transportation risk management, with significant contributions to rail-truck intermodal systems, hazmat risk modeling using value-at-risk methodologies, and emergency response planning for transportation networks. His work bridges theoretical operations research with practical transportation safety applications. $245K research grant for rail safety research from Government of Canada As an educator, Dr. Verma has taught courses including Predictive Analytics for Managers, Network Design Issues in Freight Transportation, and Management Science Research Issues. His scholarly impact is evidenced by publications in leading journals such as Transportation Research Part E, European Journal of Operational Research, and Safety Science. He actively contributes to real-world transportation safety through media commentary and research that informs policy decisions regarding dangerous goods transportation.
Xavier Brusset is a Professor in Supply Chain at SKEMA Business School since 2016, where he also serves as Director of the PRISM Research Center since 2017. Previously, he held professorial positions at Toulouse Business School (2015-2016) and ESSCA School of Management (2009-2015), where he was responsible for the Master 2 in Purchasing and Supply Chain Management program. His academic journey includes a PhD in Management Sciences from Université Catholique de Louvain (2010) and a Habilitation à Diriger des Recherches from Université Paris Ouest Nanterre La Défense (2016). His research spans multiple critical areas in supply chain management, with particular focus on supply chain resilience, blockchain applications, weather risk management, and pandemic impacts on supply chains. Brusset has developed innovative approaches to understanding how supply chain partners interact, how information affects their behavior, and how external disruptions like weather anomalies and pandemics impact operational efficiency. His work bridges theoretical models with practical applications, often developing decision-support tools for managers facing complex supply chain challenges. Brusset's publication record shows a clear evolution of research interests, beginning with foundational work on supply chain contracts and information sharing, then expanding to weather risk management, and most recently focusing on pandemic disruptions and blockchain applications. His 15 most recent publications (2018-2025) demonstrate increasing sophistication in modeling complex supply chain phenomena, with particular emphasis on network effects, ripple effects, and multi-echelon optimization under disruption scenarios. Editorial board member of Logistics Research Editor of International Journal of Retail and Distribution Management (2022-2023) Recognized EU expert for CINEA research projects evaluation Organizer of the Colloquium on European Research in Retailing (CERR) Reviewer for multiple top journals including International Journal of Production Economics As an advisor, Brusset has supervised doctoral students including R. Alkhudary (co-director, Université Paris 2 Panthéon-Assas) and V. Capocasale (rapporteur). His professional experience extends beyond academia to include industry roles in financial markets and logistics technology, having co-founded WebLogistix, a platform for sharing logistics information in Argentina. His research has practical applications across multiple sectors, particularly in retail, food supply chains, and manufacturing, where he develops tools to help managers mitigate risks and optimize operations under uncertainty.
Remko Van Hoek serves as Professor of Practice in the Department of Supply Chain Management at the Sam M. Walton College of Business, University of Arkansas. He teaches Sourcing and Procurement courses across undergraduate, master's, and doctoral programs. Prior to joining the University of Arkansas, Dr. Van Hoek held academic positions in Europe and served as a visiting professor at Cranfield School of Management, complemented by extensive industry experience as a supply chain and procurement executive at global corporations including Nike, PwC, and The Walt Disney Company. He currently serves on the Council of Supply Chain Management Professionals (CSCMP) Board of Directors and acts as executive director of the CSCMP Supply Chain Hall of Fame hosted by the Walton College. Dr. Van Hoek's research centers on digital transformation in procurement and supply chain management, with particular focus on blockchain implementation, artificial intelligence applications, and sustainable sourcing practices. His work investigates how emerging technologies reshape procurement processes, supplier relationship management, and risk mitigation strategies. He explores innovative approaches to supplier diversity programs, ethical sourcing frameworks, and the strategic evolution of procurement from cost reduction to value creation. His research consistently bridges academic theory with industry practice through case studies from major corporations, developing actionable frameworks for practitioners facing digital disruption and sustainability challenges. Analysis of his 15 most recent publications (2023-2025) reveals dominant themes in AI-driven supply chain risk prevention, blockchain implementation for transparency, and sustainable supplier engagement. His work demonstrates consistent industry collaboration, drawing from case studies at Walmart, Moet Hennessy, and Bayer to address post-pandemic resilience challenges. A significant portion examines procurement's strategic evolution beyond transactional functions, with recurring emphasis on ethical considerations in digital transformation and the practical implementation barriers for emerging technologies in global supply networks. As a Professor of Practice, Dr. Van Hoek integrates executive-level industry experience into curriculum development and student mentorship. His industry-engaged teaching model includes guest lecturer programs connecting students with supply chain practitioners, as evidenced by his co-authored work on integrating industry insights into supply chain education. While specific grant funding details are not publicly documented, his leadership in the CSCMP Supply Chain Hall of Fame demonstrates commitment to professional development and industry-academia knowledge transfer. Dr. Van Hoek directs the CSCMP Supply Chain Hall of Fame initiative, which documents transformative contributions to supply chain management through interviews with industry pioneers and historical case studies. This platform serves as both an educational resource for Walton College students and a professional development tool for supply chain practitioners globally. The Hall of Fame preserves critical industry knowledge while highlighting contemporary innovations in supply chain strategy and technology implementation.
Robert Swinney is the Senior Associate Dean for Executive MBA and Quantitative Management Programs and a Professor of Operations Management at Duke University's Fuqua School of Business. He specializes in strategic supply chain operations, consumer behavior dynamics, and platform management. His research explores sustainability, risk mitigation, and ethical practices within complex supply networks. Education: Bachelor of Science in Astronomy, California Institute of Technology PhD in Operations Management, Wharton School, University of Pennsylvania Prior Role: Associate Professor at Stanford University Graduate School of Business Research Interests: His work addresses operational implications of consumer behavior, start-up and platform operations, supply chain resilience, and ethical sourcing strategies. He emphasizes practical applications in healthcare, food delivery systems, and digital content platforms. Editorial Contributions: Currently serves as Department Editor at Manufacturing & Service Operations Management , with prior roles at Management Science and Production & Operations Management . Advising & Grants: No specific grants or advising roles explicitly listed in provided text.
Christopher S. Tang is a UCLA Distinguished Professor and Edward W. Carter Chair in Business Administration at the Anderson School of Management , where he researches global supply chain management with a focus on social innovation in developing countries . He also serves as Senior Associate Dean for Global Initiatives and Faculty Director of the Center for Global Management . Education: Ph.D. in Management Science (1985, Yale University) M.Phil. in Administrative Science (1983, Yale University) M.A. in Statistics (1983, Yale University) B.Sc. in Mathematics (First Class Honors, 1981, King’s College, University of London) His research explores the intersection of corporate responsibility and supply chain innovation , addressing topics like microfinancing , mobile platforms for developing economies , direct agricultural procurement , and disaster response logistics . He emphasizes visibility, integrity, and agility in uncertain environments. Recent work highlights AI adoption benefits for supply chains , strategies to reduce forced labor risks , and policy impacts on ride-sharing platforms . His research bridges operations management and social justice , advocating for environmental stewardship alongside business growth. Scientific Awards: Salzberg Medallion (2017) Lifetime Fellow, INFORMS (2011) Responsible Research in Management Award (2017) Teaching Excellence Award (multiple years, UCLA-NUS) Dean’s Excellent Service Award (2014) As an influential adviser and consultant , Tang has worked with Amazon, HP, IBM, Nestlé, GKN , and Accenture . He has taught at Stanford University, UC Berkeley, Hong Kong University of Science and Technology , and served as visiting professor at Cambridge University and the Institute of Advanced Study at HKUST .
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
