Marcin Lewicki

Dr Marcin Lewicki is an Assistant Professor at the Department of Commerce and Marketing, University of Economics in Poznań. He holds multiple roles including Supervisor of the SKN E-commerce program, Director of Postgraduate Studies in E-commerce, and Member of the Management Studies Committee. His professional activities include consultations in Bud. A-skrzydło, room no 326 during specified duty hours.

His research interests focus on:

• E-commerce strategies and customer value creation
• Virtual reality applications in travel and destination marketing
• Smart city concepts integrated with territorial marketing
• Consumer behavior analysis in digital and physical retail environments
• Innovation management in Polish market contexts
• Dynamic pricing models and IoT-driven urban development

Recent articles emphasize trends in pandemic-era virtual reality adoption, religious product valuation frameworks, and IoT implementations in smart cities. He consistently addresses Polish-specific market conditions in retail and digital commerce. His work highlights the interplay between geolocation technologies and customer experience optimization in e-commerce ecosystems.

No scientific awards have been listed in the provided texts.

In advising and grants, Dr Lewicki oversees academic programs and research initiatives in e-commerce and innovation. While specific grants are not explicitly mentioned, his research topics suggest engagement in projects related to digital marketing, smart technologies, and post-pandemic tourism recovery. He contributes to academic committees and shapes curriculum development for management and e-commerce training.

He leads the SKN E-commerce program and collaborates with teams investigating territorial marketing, urban technology integration, and consumer-centric retail strategies. His interdisciplinary work spans traditional marketing challenges and emerging digital solutions in commercial environments.