Marcin Krzaczek

Dr. Marcin Krzaczek is a Lecturer at the Faculty of Economics, University of Gdańsk, specializing in e-marketing, e-commerce, and tourism services marketing. He holds dual positions in the Department of International Business and the Department of Marketing Strategies.

Research Interests:

• Customer service
• Digital marketing strategies
• Electronic commerce
• Tourism industry marketing

Publications: Focus on digital business models and consumer psychology in marketing. His work appears in the Knowledge Base of the University of Gdańsk.