معرفی
Ákos Nagy is an Assistant Professor and Director of the Marketing Office at the Department of Marketing and Tourism at Pécs University. He earned his doctorate in 2016 and specializes in omnichannel marketing, word-of-mouth strategies, and customer valuation, with a focus on marketing communications and consumer insights.
- Research Interests: Omnichannel marketing, digital consumer psychology, risk perception in e-commerce, and structural modeling of customer behavior.
- Teaching: Digital marketing strategy and marketing communications at bachelor's and master's levels.
- Email Contact: nagy.akos@ktk.pte.hu
Publications Trend: His work explores digital commerce dynamics, cross-channel retail behaviors, and advanced statistical modeling of consumer insights, with a regional emphasis on the Hungarian market.
Consulting Projects: Active since 2008 as a participant or leader in market research and consulting initiatives.
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