معرفی
Dr. Donna Smith is a Professor and Director of Retail Management at Ted Rogers School of Management, Toronto Metropolitan University. She holds a BA, MBA, and DBA, and leads research in retail strategy, social media marketing, and consumer behavior. Her work employs advanced quantitative methods like PLS-SEM modeling to study brand equity on Instagram, B2B trust, and retail partnerships.
Research Focus: Professor Smith investigates social media's impact on retail, including employee brand advocacy, platform trust dynamics, and digital storytelling. Her interdisciplinary approach connects marketing, technology, and consumer psychology.
Awards & Recognition:
- Yeates School Outstanding Contribution to Graduate Education Award (2021) for wellbeing integration in MBA programs
Teaching & Advising: She spearheads international experiential learning, taking students to Europe and South America for luxury market studies and corporate consulting projects. Her courses emphasize customer value, global business cultures, and data-driven marketing strategies.
