معرفی
Lianne Foti is an Associate Professor at the University of Guelph, affiliated with the Gordon S. Lang School of Business and Economics and the School of Hospitality, Food and Tourism Management. Her research focuses on ethical decision-making, consumer behavior, social marketing, and sustainability. Prior to academia, she worked in the food and energy industries, bringing practical insights into her academic work.
Her research explores intersections of ethics, consumer psychology, and brand strategy, with notable contributions to understanding virtual endorsers, typography’s impact on brand perception, and sustainable decision-making in industry. Her work is featured in top-tier journals and media outlets like The Globe and Mail and CBC’s The National.
Key research areas include ethical dilemmas in sports leadership, consumer responses to packaging and typography, and the role of universities in fostering sustainable innovation. Foti’s studies also address global market strategies, crisis resilience of sustainable firms, and post-pandemic travel behaviors.
Her interdisciplinary approach bridges business, hospitality, and public health, emphasizing practical applications of ethical frameworks in marketing and industry practices. She collaborates widely on projects related to food fraud, taxation policies for agricultural products, and the societal impact of digital media on travel decisions.
