معرفی
Ioannis Fotis serves as a Lecturer at the School of Events, Tourism and Hospitality, Leeds Metropolitan University, with a research focus on digital influences in tourism. He completed his PhD at Bournemouth University in 2015, investigating social media's impact on holiday travel consumer behavior.
- Education: MSc (Distinction) in Tourism Marketing from the University of Surrey; BSc (Distinction) in Business Administration from the American College of Greece.
His expertise bridges academic theory and industry practice through 20 years of professional experience across tourism, hospitality, retail, shipping, real estate, education, media, and government sectors. Research centers on consumer decision-making processes, digital marketing analytics, and service innovation in experiential industries.
Dr. Fotis has managed EU and nationally-funded projects exceeding 4.5 million Euros, demonstrating significant grant leadership. His professional trajectory combines senior consulting roles with academic instruction, emphasizing practical application of marketing frameworks in complex service environments.
